(And What You Need to Know To Keep Up)

Technology has always influenced marketing. The printing press brought us newspapers, magazines and direct mail. Broadcast technology brought us radio and television allowing communication to a massive audience. Personal computers and the Internet ushered in the digital age and offered connectivity on a global scale. Social media brought us real-time conversation and mobile technology put all that power into the palm of our hands.

Technology is Changing the Future of Marketing (And What You Need to Know To Keep Up)

Today’s connected consumers are using smartphones, tablets, laptops and even watches to access information. In the blink of an eye, the marketing strategy you’ve been using could become outdated. Perhaps even more important than keeping up to date with current marketing trends is keeping up with the future of technology.

Mobile continues to shape the pocket internet

Responsive web design is popular, and the shift toward small-screen optimization is continually evolving. Making sure that consumers have a great experience with your brand on their phones is key to marketing success.

What this means for you:

Customers should have the ability to scroll through your website on a small screen without sacrificing usability and seamlessly move from a call-to-action in an email to the landing page without slow loading times or distorted content.

Perhaps the most important takeaway is ensuring that your website is mobile friendly. Click To Tweet

Test your website’s responsiveness: http://responsivedesignchecker.com/

Connected life platforms will create personalized experiences

Connected platforms across multiple devices will create a hub to help consumers with all the little things they do every day. Wearable tech continues to gain in popularity, especially among the health-conscious crowd. Smart TVs with interactive tools and integrated applications dominate households. This means that connectivity will be the default setting for the products people buy the most.

What this means for you:

Connectivity means more data to be used to create better experiences. As your audience connects with you across multiple platforms, you can use those data-driven insights to deliver relevant content in real-time.

Tack and manage your connected networks: https://hootsuite.com/

The speed of life gets faster

Because of the convenience technology creates in every field, consumers are no longer willing to wait for what they want. Studies show that the average page-load for a website is seven seconds, which is four seconds above the ideal speed. If you can’t provide your audience with the information they want in the time that they have, they’ll look to someone who can.

What this means for you:

Consumers expect to get what they want, when they want it. Make your interactions with your audience fast, simple and as easy as possible to ensure that you are making the biggest impact in the moments that matter.

Test your websites load time: http://tools.pingdom.com/fpt/

Keeping up with the latest trends not only in marketing, but in technology, will help you keep your message timely, relevant and ahead of the game.

Have a question or looking for some ways to make your content work for you? Send me a message and let’s chat about it!