Your book cover isn’t just a pretty picture, it’s packaging and an advertising campaign all on its own. A truly great cover is one that captures the book in some fundamental way. Great artwork and solid design are essential, but the most important purpose of a book cover is to help readers tell what kind of a book they are looking at, at first glance.
With hundreds of books all competing for the same reader, one glance is generally all you get to make a first impression.
Below is a small sample of the dozens of covers I have designed.