The BTS brand began in 2011 with their Book & Trailer Showcase website. Primarily focused on book tours, the review magazine was born quietly in the background. As interest gathered over the next few years, the small family-owned business realized they needed to bring in some professional help to manage and direct the growth of the little magazine.
In May 2013, I was contracted to lead the design team and revamp the brand. No longer offering book tours, we shifted the focus of the company to the magazine. With book reviews serving as the heart of the magazine, we rebranded to BTS Book Reviews in June 2013.
I worked alongside founder Myra Nour to develop just the right visual identity for BTS.
Its use of color, consistent visual branding and simplicity give this brand the progressive visual appeal it needed.
Throughout the design process, I wanted to keep the brand aesthetic consistent and simple, yet create a layout that catches the eye and impresses in a glimpse. Given the digital nature of the product and the limitations of the publishing platform, my top priority was to ensure that the pages were easy to read across multiple devices.
Within a couple of months, the magazine had evolved from the cozy homespun publication of BTSeMag to the professionally published powerhouse, BTS Book Reviews.
I love working alongside new ventures, there is an energy and hope driving the process where possibilities influence every step. Helping online-based publisher, BTSeMag, develop their brand was an exciting adventure.
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