Social Media

4 Tips to Create Value in your Marketing

(how to tap into intangible value) The simplest and most valuable marketing tip I can offer is this: figure out how to make your customer feel good, then do that. People pay for intangible value, for what they experience, how it makes them feel and what they care about. As it [...]

By |Content Marketing, Social Media|

3 Social Media Mistakes That Can Kill Your Business

(and how to avoid them) Social media offers great potential for businesses and entrepreneurs seeking to increase their reach, traffic and leads. But even the most savvy of social marketers have been known to make mistakes that can be detrimental to their business. So what are the top three social media [...]

By |Social Media|

The 3 Worst Social Media Mistakes Authors Make Every Day

(and how to avoid them) The nature of social media is very seductive, it makes you feel like you always have to respond, have to react. The pressure to stay active, be present and contribute every waking hour is not only a huge time-suck, it’s also the perfect recipe for the [...]

By |Author Marketing, Social Media|