Content Marketing

4 Tips to Create Value in your Marketing

(how to tap into intangible value) The simplest and most valuable marketing tip I can offer is this: figure out how to make your customer feel good, then do that. People pay for intangible value, for what they experience, how it makes them feel and what they care about. As it [...]

By |Content Marketing, Social Media|

4 Reasons Why Writers Make the Best Marketers

"be a marketer" “Be a marketer.” By now you’ve probably seen the Constant Contact commercial with the dog groomer down the street and the local deli owner taking their business to the next level through online marketing. I like this commercial because Constant Contact has got it right, if you want [...]

Are You a Blogger or a Content Marketer?

(it might be a trick question) What is the most important task of a blogger? How about the most important task of a content marketer? Would you say “blogging” and “creating content” respectively? What if I told you it was actually neither? Sure, blogging is an important part of being a [...]

By |Blogging, Content Marketing|

12 Essential Content Creation Apps You Need Right Now

(and what they can do for you) Writing is the number one tool you have at your fingertips for marketing your business. So it needs to stand out. You need to write compelling copy that engages your readers, holds their attention and encourages them to buy. But coming up with content [...]

By |Content Marketing, Technology|

How Technology is Changing the Future of Marketing

(And What You Need to Know To Keep Up) Technology has always influenced marketing. The printing press brought us newspapers, magazines and direct mail. Broadcast technology brought us radio and television allowing communication to a massive audience. Personal computers and the Internet ushered in the digital age and offered connectivity on [...]

By |Content Marketing, Technology|

Why Content Marketing Fails

(and what you can do about it) Companies big and small have started throwing more and more money at content marketing, but that doesn’t mean that their efforts are paying off. In fact, some marketers are finding that the darling of digital media can fail even when there’s big bucks and [...]

By |Content Marketing|

How to Build a Better Business with Content Marketing

*Plus your FREE Content Marketing Planning Guide! Over the past few years, content marketing has gained in popularity with businesses and entrepreneurs alike. As a result, brands are communicating more effectively with their audience and seeing greater returns on leads and conversions. But what exactly has fueled this change and what [...]