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4 Reasons Why Writers Make the Best Marketers

“Be a marketer.” By now you’ve probably seen the Constant Contact commercial with the dog groomer down the street and the local deli owner taking their business to the next level through online marketing. I like this commercial because Constant Contact has got it right, if you want to make it in the world as [...]

By | August 9th, 2016|Author Marketing, Content Marketing|

Are You a Blogger or a Content Marketer?

What is the most important task of a blogger? How about the most important task of a content marketer? Would you say “blogging” and “creating content” respectively? What if I told you it was actually neither? Sure, blogging is an important part of being a blogger and creating content is an [...]

By | July 26th, 2016|Blogging, Content Marketing|

12 Essential Content Creation Apps You Need Right Now

Writing is the number one tool you have at your fingertips for marketing your business. So it needs to stand out. You need to write compelling copy that engages your readers, holds their attention and encourages them to buy. But coming up with content can be very time consuming. Wouldn’t it be great if you [...]

By | July 19th, 2016|Content Marketing|

The Value Story

Why does marketing make a difference? Because marketing is not about what you are selling. It’s not about your latest widget or your newest service. It’s not about the charts, the data, the strategies, or the bottom line. Marketing is about people. It’s about making people aware of the value you [...]

By | July 12th, 2016|Content Marketing|

Technology is Changing the Future of Marketing (And What You Need to Know To Keep Up)

Technology has always influenced marketing. The printing press brought us newspapers, magazines and direct mail. Broadcast technology brought us radio and television allowing communication to a massive audience. Personal computers and the Internet ushered in the digital age and offered connectivity on a global scale. Social media brought us real-time conversation and mobile technology put [...]

By | June 21st, 2016|Content Marketing, Technology|

Why Content Marketing Fails

Companies big and small have started throwing more and more money at content marketing, but that doesn’t mean that their efforts are paying off. In fact, some marketers are finding that the darling of digital media can fail even when there’s big bucks and big names behind it. The success of content marketing doesn’t just [...]

By | June 14th, 2016|Content Marketing|

How to Build a Better Business with Content Marketing

Over the past few years, content marketing has gained in popularity with businesses and entrepreneurs alike. As a result, brands are communicating more effectively with their audience and seeing greater returns on leads and conversions. But what exactly has fueled this change and what does it mean for businesses? We are living in a media-rich [...]

By | June 7th, 2016|Content Marketing|