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The 3 Worst Social Media Mistakes Authors Make Every Day

The nature of social media is very seductive, it makes you feel like you always have to respond, have to react. The pressure to stay active, be present and contribute every waking hour is not only a huge time-suck, it’s also the perfect recipe for the three worst social media mistakes authors make every day. [...]

By | August 16th, 2016|Author Marketing, Social Media|

4 Reasons Why Writers Make the Best Marketers

“Be a marketer.” By now you’ve probably seen the Constant Contact commercial with the dog groomer down the street and the local deli owner taking their business to the next level through online marketing. I like this commercial because Constant Contact has got it right, if you want to make it in the world as [...]

By | August 9th, 2016|Author Marketing, Content Marketing|

6 Skills Writers Can Apply To Their Marketing

Follow my blog with Bloglovin Content marketing is storytelling, so it’s not surprising that some of the core skills writers apply to crafting great books can be translated into effective marketing. These six skills comes straight from the art of writing, but they are also remarkable tools for every author looking to draw attention and [...]

By | August 2nd, 2016|Author Marketing|

Why Every Author Is Also a Born Content Creator

One of the biggest challenges facing authors is understanding how to make their books resonate. We have no shortage of ideas when it comes to crafting informative nonfiction or memorable fiction, yet we struggle to tell the story of how our books will matter to readers. Marketing is that story, it is the way we [...]

By | July 5th, 2016|Author Marketing|

Why Every Author Is a Born Marketer

Once upon a time all a writer had to do was write. She poured her heart into her pages, presented them to an editor, focused on rewrites and let the publisher’s marketing team worry about promoting her soon-to-be-released title. But, those days are long gone. Downsized publishing houses, shrinking promotional budgets [...]

By | June 28th, 2016|Author Marketing|