“Be a marketer.” By now you’ve probably seen the Constant Contact commercial with the dog groomer down the street and the local deli owner taking their business to the next level through online marketing. I like this commercial because Constant Contact has got it right, if you want to make it in the world as a small business owner these days, you have to learn to “be a marketer.”

4 Reasons Why Writers Make the Best Marketers
If you want to earn a living as an author in today’s publishing world, you need to treat writing and publishing like any other business: research your audience, create a quality product or service, learn about production and distribution, and “be a marketer.”

The great news is that as authors, we are natural born storytellers, which means we have the potential to make the best marketers. As the industry continues to shift away from traditional advertising and into content marketing, writers are uniquely positioned to become highly-effective marketers.

Here are 4 reasons you never knew why writers make the best marketers:

1. SEO will shift toward optimizing content holistically

Google has aggressively focused on rewarding high-quality content over the last five years. This intense focus on quality over quantity means that SEO (Search Engine Optimization) is no longer a standalone practice, separate from the content is it meant to amplify.

This means that SEO will not be written independently from the content, but written into the content naturally. By providing high-quality content that naturally lends itself to SEO practices, marketers can leverage greater reach and results through content creation.

As a result, writers who already have a flair for crafting high-quality content make the best marketers.

2. Social networks are becoming publishing platforms

Social networks such as Facebook and LinkedIn have opened up their own versions of publishing platforms. This shift in user generated content allows people to share their content directly inside the network’s native apps.

While social platforms encourage syndication through sharing, there is a new opportunity emerging for tailor-made content for specific platforms and audiences. This means that content marketing will continue to be working its way from the blog post to the Facebook page.

As a result, writers who already have a flair for crafting high-quality content make the best marketers.

3. Ad blocking will drown out traditional online advertising

One of the most downloaded apps within the last year has been ad blocking software. In fact, this sudden increase in blocking out the advertising has helped spur the shift from advertising as we’ve known it to today’s content marketing revolution.

In turn, the marketing industry has begun to replace annoying pop-ups and glittering banners with high-quality content that weaves their marketing message into place. They aim to create stories that sell.

As a result, writers who already have a flair for crafting high-quality content make the best marketers.

4. Purchasing is a personal decision

Today, consumers are in control of the purchasing process and want information before they make a purchasing decisions. That mean that businesses (and authors) who only rely on traditional advertising tactics will likely struggle. People are more interested in content of value that provides them with what they want to know than blatant marketing.

The demand for high-quality content to influence purchasing decisions continues to rise. What this means for authors is that the content you provide: your blog posts, your Facebook messages, your newsletters and landing pages, have tremendous influence over the people looking to buy your books.

As a result, writers who already have a flair for crafting high-quality content make the best marketers.

Got a question or looking for some ways to make your content work for you? Send me a message and let’s chat about it! 

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