Most people view their website as just another digital tool in their marketing box, but a website isn’t just a singular tool, it’s a platform and a community. At it’s heart, your website is about building trust for your brand, creating quality relationships and crafting sincere engagements with your customers. Simply put, your website is your promise to your audience. It tells them what they can expect from you and differentiates you from your competition. It is your story.
While the platforms and technologies we use to connect with our customers keep changing, one strategy remains the same: buying is an emotional behavior. We purchase products and brands that make us feel something, products that aren’t just functional but that we can also connect with on a personal level. Touch on that personal connection, and you’ll have a message that people are more likely to respond to and share.
Give your customers a story to tell. A brand story is more than just its content and narrative. It goes beyond what you tell people, it is a complete picture made up of what people believe about you. Everything you do, from the copy on your website, to the text in a brochure, to the packaging of your product should reflect the truth of your brand to your audience. If you want to build a successful business and a brand, you have to start with the story.
Hello, I’m Dawn Seewer and my passion is to help entrepreneurs, authors and innovators, like yourself, to discover their story and translate that into marketing that people will love. I have over fifteen years experience in website design, content creation, and marketing. My expertise lies in crafting meaningful connections with lasting value that make a difference to the people that matter most, your audience.
What I Do
Today’s content-driven marketing provides us with new opportunities to connect with our audience. It has given us the ability to better understand our customers, to create better experiences, to make a difference. In an era of infinite choices, we must create meaningful businesses and brands that truly matter to our customers. When you begin with the story, your customers become not just your target market, but your muse.
People don’t buy what you do, they buy who you are and the difference you make in their lives.
Working with businesses, entrepreneurs, authors and innovators, like you, since 2000.